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Monday, August 19
 

8:00am CDT

Badger Startup Summit
Monday August 19, 2024 8:00am - 3:45pm CDT
Kickstart Forward Fest with the Badger Startup Summit, a front-row experience to disruptive technology on the UW Madison campus at the Discovery Building. This no-cost event opens with a complimentary breakfast at 8:00 AM, setting the stage for a day of dynamic entrepreneurship. Morning sessions feature inspiring talks on disruptive tech from leading entrepreneurs, culminating in a notable keynote by John Neis from Venture Investors. Post-talks, immerse yourself in networking at the Venfair showcase and enjoy a free box lunch. The day concludes with the exciting MERLIN Mentors Pitch & rePlay event with opening remarks. Whether you join for a specific segment or the entire day, it’s an open invitation to explore, connect, and be inspired.

As a special bonus, we are bringing back the original founders of the event. We will hear from Allen Dines and Matt Younkle, founders of the Badger Startup Summit and Dennis Barnum, founder of Pitch & Replay, who will lead the opening remarks. 

*To Note: If you are interested in the  Pitch & rePlay event, please visit the Badger Startup Summit website for full details. There is a separate link to register.  

Hosted by: 100state

Morning Speaker Line Up (Subject to Change)

  • Key note speaker: John Neis - Venture Investors
  • Ema Roloff - Roloff Consulting 
  • Heather Wentler - Doyenne Group
  • Nick Myers -  RedFox AI
  • Richelle Martin - Winnow Fund
  • Will Robus - Outpost Security
 Agenda:
8:00am         Coffee and Continental Breakfast
8:45am         Disruptive ReVolution.Entrepreneurs share how their company, product or service is transforming the industry.
11:45am       Vendor Fair/Lunch
1:30pm         MERLIN Mentors Pitch n rePlay Event 
3:45pm         Concluding Remarks
Event Organizers
avatar for JJ Pagac

JJ Pagac

Executive Director, 100state
I am the executive director at 100state, Wisconsin's oldest coworking space located a block off the capitol square.  I also design/devleop wordpress websites, and am a parallel entrepreneur.  I have been involved in or have ran 8 startups.
avatar for Kelly Pagac

Kelly Pagac

Community and Program Director, 100state

Monday August 19, 2024 8:00am - 3:45pm CDT
Discovery Building - Hector DeLuca Forum

9:00am CDT

Forward Fest Welcome Coffee
Monday August 19, 2024 9:00am - 11:00am CDT
Join us for coffee and networking hosted by StartingBlock Madison to kick off the 2024 Forward Festival! Come at any time to say hello to fellow Festival-goers.

*Note: if you purchased a Forward Pass with Swag, your items will be available for pick up during this time. Attendance is not necessary, pick up is available all week.
Event Organizers
avatar for Libby Gerds

Libby Gerds

Groundwork Events
Contact me with any questions about Forward Fest 2024!
Monday August 19, 2024 9:00am - 11:00am CDT
StartingBlock

10:00am CDT

HER NETWORK Hot Seat!
Monday August 19, 2024 10:00am - 11:30am CDT
The Leaders of Women-owned businesses will take their turn in the hot seat to share their business's goals, wins, and current challenges. Each selected hot seat participant will have limited time to share and receive feedback & questions from the audience. Hot-Seat session will be immediately followed by facilitated networking. Come to support and be supported! We welcome attendees of all genders. Men will be non-speaking participants/listeners during the hot-seat session.

Hosted by StartingBlock Madison
Event Organizers
avatar for Mel Butcher

Mel Butcher

President, Lead to Soar
Monday August 19, 2024 10:00am - 11:30am CDT
StartingBlock, 3rd Floor Cafe

1:00pm CDT

Community Partnerships - Getting Involved in the Community as a Business
Monday August 19, 2024 1:00pm - 2:30pm CDT
Hear from Forward Madison FC leadership about strategies for creating partnerships in the community and how growing the community can also help grow your business. Learn marketing and digital content strategies as well as ways to grow your customer base. We will touch on international business, community engagement, and how we are finding more ways to use our business (soccer) as a force for good in Madison. A question and answer session will follow our presentation.

Hosted by Forward Madison FC
Event Organizers
avatar for Jovan Chavez

Jovan Chavez

Latino Outreach Manager, Forward Madison FC
Monday August 19, 2024 1:00pm - 2:30pm CDT
Breese Stevens Field - Gate 6

4:00pm CDT

Forward Fest Happy Hour Launch Party
Monday August 19, 2024 4:00pm - 7:00pm CDT
Come celebrate the Kickoff of 2024 Forward Fest with a free pint of the latest Forward Festive-ale at Delta Beer Lab! Free SupraNet + John Kovalic pint glass and a pint of Forward Festival-ale beer from Delta Beer Lab for the first 70 attendees, hosted by SupraNet.

Hosted by SupraNet Communications, Inc.

Event Organizers
avatar for Rachel Whitmore

Rachel Whitmore

VP of Strategic Business Development, SupraNet Communications, Inc.
Sponsors
Monday August 19, 2024 4:00pm - 7:00pm CDT
Delta Beer Lab

5:30pm CDT

State of the Art AI for ML practitioners, engineers and data scientists
Monday August 19, 2024 5:30pm - 7:30pm CDT
MadAI is a AI practitioners group dedicated towards provide use cases for AI for fellow AI and ML geeks. We focus on domain specific problems with an eye towards generalization of the use case.

Hosted by: Provoco LLC
Event Organizers
Monday August 19, 2024 5:30pm - 7:30pm CDT
Madison Public LIbrary
 
Tuesday, August 20
 

8:30am CDT

Founder Panel: Relationships and Entrepreneurship
Tuesday August 20, 2024 8:30am - 10:00am CDT
We will open the doors at 8:30am for coffee, bagels, and networking (optional). The panel talk will begin promptly at 9:05am and finish at 10am.

Please join us for an 'Entrepreneurship and Relationships' panel talk at Forward Fest. We're hosting a 6 person roundtable conversation for an audience about challenges and techniques to balance and effectively manage your work and home life. We are a panel of couples, spouses and partners who have co-founded businesses together or are both entrepreneurs on different projects.

Luke and Caroline Burkey are married co-founders of Samsara and are helping to organize the event. They will participate in the roundtable. The panel will also feature Matt and Susie Younkle as well as Alejandro and Noel Miranda from Bravebird.

Our panel discussion will moderated by Heather Wentler, Executive Director & Co-Founder of Doyenne.
Event Organizers

Tuesday August 20, 2024 8:30am - 10:00am CDT
DreamBank

10:00am CDT

Avoid the Common Pitfalls When Introducing Your Next Software Solution
Tuesday August 20, 2024 10:00am - 11:00am CDT
Are you starting a new software solution and don’t even know where to begin? Are you having trouble getting your project over the finish line? Whether your first time taking on a software project or you’ve been through it before, questions and challenges are bound to come up. Join industry experts from Earthling Interactive and Yahara Software for this panel discussion which will focus on common pitfalls through the entire development process, from sales to deployment, and how to avoid them. Come with your questions on everything from website to custom application projects!
Hosted by Earthling Interactive
Event Organizers
avatar for Jamie Role

Jamie Role

Director of Applications, Earthling Interactive
avatar for Bekee Gibson

Bekee Gibson

Director Marketing Technologies, Earthling Interactive
People will hear me talking about dogs, food, knitting, Fallout 4, and polymer clay. But, I'm also passionate about building usable digital experiences for both customers and administrators. Having been no stranger to repetitive stress disorders, I live to automate repetitive processes... Read More →
avatar for Chuck Rodriguez

Chuck Rodriguez

Earthling Interactive
Tuesday August 20, 2024 10:00am - 11:00am CDT
Virtual

10:00am CDT

Capitalizing on Creativity in the Age of Generative AI
Tuesday August 20, 2024 10:00am - 11:30am CDT
Join futurist and American Family Insurance Innovation Design Director, Ryann Foelker, and explore the potential for creative expression and playful curiosity in an AI-driven world. Looking through a lens of futuristic interactions with artificial intelligence, we’ll highlight resilient (and essential) skills for ourselves, our workforce, and our children. Foelker will leave the audience with a call to action: arts funding has reached a new level of urgency for the future of Wisconsin business.

Carey Zawlocki, Monroe Street Art Center Director, will provide an overview of the value of an arts education in creative development and highlight efforts from “Beyond Monroe Street,” a financial assistance initiative from Monroe Street Arts Center.

Hosted by Monroe Street Arts Center
Event Organizers
avatar for Carey Zawlocki

Carey Zawlocki

Director, Monroe Street Arts Center
Carey Zawlocki joined the team at Monroe Street Arts Center as Director in 2020. Her love of the creative and performing arts has been a driving force in her life and career. She has a deep personal understanding of the ways that art provides an outlet for expression, communication... Read More →

Tuesday August 20, 2024 10:00am - 11:30am CDT
Monroe Street Arts Center

11:00am CDT

The Dark Side of AI and the Need for Cybersecurity Awareness
Tuesday August 20, 2024 11:00am - 12:00pm CDT
Artificial intelligence (AI) revolutionizes multiple industries, providing unprecedented automation, analytics, and decision-making capabilities. However, the rapid advancements in AI technology have also led to the emergence of sophisticated social engineering attacks, posing significant challenges to individuals, businesses, and governments. This presentation will explore the impact of AI on social engineering, highlighting the potential benefits, dangers, and strategies for defending against these new-age threats.

Free Phishing Test: https://info.knowbe4.com/phishing-security-test-partner?partnerid=001Dm000002KhCHIA0

Hosted by: American Technology Consulting - ATC
Event Organizers
avatar for Don Eiling

Don Eiling

atc.
Fan of technology. Helping companies build innovative software, platforms and re-engineering legacy applications.
Sponsors
Tuesday August 20, 2024 11:00am - 12:00pm CDT
Virtual

12:30pm CDT

HR Hacks for Startups: Strategies for Success
Tuesday August 20, 2024 12:30pm - 1:30pm CDT
Our presentation, "HR Hacks for Startups: Strategies for Success," covers key HR strategies for tech startups, including talent acquisition, onboarding, payroll, performance management, benefits, compliance, and HR tech. Founders, entrepreneurs, and HR professionals will gain practical tips to optimize HR operations and drive growth. Reserve your spot and transform your startup's HR!

In today's competitive landscape, startups face workforce challenges while striving for growth. Professional Employer Organizations (PEOs) offer comprehensive HR outsourcing, allowing startups to focus on core missions. Join our workshop to explore how PEOs can streamline HR, enhance benefits, reduce compliance risks, and  decrease overall costs. This session empowers new and seasoned startups with insights to leverage PEOs effectively.

Lunch provided for attendees

Hosted by:
SustainableHR PEO
Jason Willborn, President and Partner
Mike Kollath, Founder
Keri Allard, Director of Client Services

Presentation at Hausman Group Offices at 740 Regent St #400, Madison, WI 53715 

Event Organizers
avatar for Keri Allard

Keri Allard

Director of Client Services, SustainableHR PEO, LLC
Keri Allard, is the Director of Client Services at SustainableHR PEO. Bringing over 20 years of invaluable experience, Keri has held pivotal positions such as Director of Business Development and Recruitment Manager. Her extensive expertise in business development, client management... Read More →

Tuesday August 20, 2024 12:30pm - 1:30pm CDT
Hausman Group Offices

12:30pm CDT

How We Set Out To Become Better Problem Solvers
Tuesday August 20, 2024 12:30pm - 2:30pm CDT
Sometimes your final destination is not the original goal you set out for. Our path to implementing a 9-step development process was one of those instances. What started as wanting to become better problem solvers, resulted in a more defined process and approach to client interactions, enabling us to reach the root cause of problems and pain points. This has expanded into how we manage our development timeline & scheduling, communication with clients, setting expectations, involving clients in the testing process, and training for successful deployments. Digging deep into client’s problems and pain points requires time, so how can you take that time without hurting the bottom line? Often, the value is in refining and defining their processes, and leveraging the technology appropriately.

We look forward to hosting you at Delta Beer Lab for an engaging presentation and Q&A, followed by time for discussion and networking.  Snacks and a limited number of drink tickets will be provided on a first-come first-served basis. 

Hosted by NaviCu & Delta Beer Lab
Event Organizers
avatar for Vanessa Costanzo

Vanessa Costanzo

VP of Operations, NaviCu

Tuesday August 20, 2024 12:30pm - 2:30pm CDT
Delta Beer Lab

1:00pm CDT

Improv for Personal Growth & Development
Tuesday August 20, 2024 1:00pm - 2:00pm CDT
Learn and practice the basics of improv with Adam Jun as we explore why the Fortune 100 and MBA programs at Notre Dame, Stanford, Duke and more feature improv in their curriculum. Improv can make you better at thinking on your feet and has been shown help your lateral thinking skills and creativity!

S1B0906, Spark | Meeting Room B, Dream Bank

For more information, check out these resources:
Why Top Companies And MBA Programs Are Teaching Improv
How to think faster, talk smarter, and shine when the pressure is on

Hosted by making608.com
Event Organizers
avatar for Adam Jun

Adam Jun

Adam Jun teaches both improv and stand up comedy classes on Comedy Sundays at 100state coworking located in downtown Madison at 17 S Fairchild St on the 7th floor – next two 8-week sections begin Sunday July 15th at 10am and 1pm – In celebration of ForwardFest – attendees are... Read More →
Tuesday August 20, 2024 1:00pm - 2:00pm CDT
DreamBank

1:30pm CDT

Navigating the Corporate Transparency Act - What (Nearly) All Businesses Need to Know
Tuesday August 20, 2024 1:30pm - 2:30pm CDT
The Corporate Transparency Act (the “CTA”) was enacted on Jan. 1, 2021, to reduce terrorist financing, money laundering, and other illicit activities by increasing transparency and creating additional reporting requirements for businesses. The CTA went into effect on Jan. 1, 2024. As a result of the CTA, over 33 million small businesses, i.e. Reporting Companies, are now required to disclose information about their owners and ownership to the U.S. Department of Treasury’s Financial Crimes Enforcement Network (FinCEN). Failure to comply with the CTA can lead to civil or criminal penalties. This session will provide a starting-point for discussions about the CTA including: (1) Reporting Companies and exempt companies; (2) Beneficial Owners and Company Applicants; (3) timing of reporting and updates to reports; and (4) information that must be reported.

Hosted byNeider & Boucher, S.C.
Event Organizers
JL

Julijana L. Englander

Neider & Boucher
Tuesday August 20, 2024 1:30pm - 2:30pm CDT
DreamBank

2:00pm CDT

3D Printing for Small Business and Entrepreneurs
Tuesday August 20, 2024 2:00pm - 3:30pm CDT
Come join to get an introduction to 3D printing, its use in personal, and professional space. Join in and take your own custom 3D printed souvenir from the session.

Hosted by STEMforce Org
Event Organizers Sponsors
Tuesday August 20, 2024 2:00pm - 3:30pm CDT
Sequoya Library

3:00pm CDT

Pressure Chamber 2024
Tuesday August 20, 2024 3:00pm - 6:00pm CDT
SEPARATE REGISTRATION REQUIRED FOR ALL -  https://members.madisonbiz.com/events/details/pressure-chamber-2024-23873.

Pressure Chamber returns for its 11th year as emerging companies again compete for the coveted “golden suitcase,” as well as a reserved spot in the Chamber's exclusive Greater Madison startup meetings with top Silicon Valley investment firms this fall.

Participating companies will pitch in front of a panel of out-of-state investors, business executives and a live audience, with the winning company chosen based on a combination of judges scoring and audience votes.

Hosted by: Greater Madison Chamber of Commerce
Tuesday August 20, 2024 3:00pm - 6:00pm CDT
Majestic Theatre

5:00pm CDT

Tech Community Game Night
Tuesday August 20, 2024 5:00pm - 8:00pm CDT
Calling all members of the tech community and local entrepreneurs! Unwind and connect at our fun and relaxed community game night. This casual evening brings together the local tech crowd for some friendly competition, exciting games, and a chance to socialize with peers from different organizations. It's the perfect low-key opportunity to get out, meet new people, and enjoy a night of playing alongside fellow innovators! We will have board games and video games to enjoy along with snacks and drinks. The lively game night is hosted by AlphaTech Counsel, a law firm supporting tech companies, and 100state, a co-working space fostering collaboration in a supportive community. Join us in strengthening the local tech community bonds in a laid-back setting. See you there!

Hosted by100state and AlphaTech Counsel
Event Organizers
avatar for Kristi Pulvermacher

Kristi Pulvermacher

HR Manager, AlphaTech Counsel
Sponsors
Tuesday August 20, 2024 5:00pm - 8:00pm CDT
100state

6:00pm CDT

Side Project Work Night
Tuesday August 20, 2024 6:00pm - 8:00pm CDT
Are you sick of talking about your idea and motivated to work on it? You're not alone! Come join us with your own personal project to work on, and hang out with others that are planning on working on their projects, too! Let's share the motivation and get things done!
 
Event Organizers
avatar for Ross Larson

Ross Larson

Software Developer, Forward Fest Board
Sponsors
Tuesday August 20, 2024 6:00pm - 8:00pm CDT
The Bodgery
 
Wednesday, August 21
 

7:00am CDT

You've Got Mail: Unlocking the Power of Email Marketing
Wednesday August 21, 2024 7:00am - 9:00am CDT
If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing.Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI.This seminar will cover the "why's" and "how's" of email marketing. We'll have valuable tips for everyone, whether you're interested in getting started or looking for ways to grow your email list even more.

Takeaways:
  •  Why is email important? Massive ROI, higher engagement than social media, you own your list vs Meta owning your followers
  • How to grow your community through lead magnets-
  • How to target the most interested subsection of your email list
  • How to keep your community interested 

Speaker Bio: Bryant Vander Weerd is the Founder and Creative Director of Full Pour Media, an award-winning creative agency focused on the food and beverage industry. They work with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies. Bryant is also a freelance videographer and photographer under his company VEDUB Media and holds three Emmy awards for his work.


Hosted by Social Media Breakfast Madison
Event Organizers
avatar for Social Media Breakfast - Madison

Social Media Breakfast - Madison

Social Media Breakfast - Madison
Social Media Breakfast Madison is a non-profit, volunteer-run organization with a focus on social media education and professional industry networking. Our monthly events are FREE, and engage an ever-growing group of diverse professionals from a variety of industries including: academic... Read More →
avatar for Genéve Friede

Genéve Friede

Board Member, Social Media Breakfast - Madison
Experienced Store Manager and Store Social Media Manager with a demonstrated history of working in the non-profit industry. Skilled in Grassroots Marketing, Operations Management, Coaching, Retail, and Sales. Strong sales professional with a Associate’s Degree focused in Electron... Read More →
Sponsors

Wednesday August 21, 2024 7:00am - 9:00am CDT
DreamBank

8:30am CDT

Raising Early Stage Venture Capital Breakfast
Wednesday August 21, 2024 8:30am - 10:30am CDT

Join other founders, investors, and innovators in the Wisconsin ecosystem for breakfast with Hyde Park Venture Partners, a Chicago-based early stage VC firm who invests in midwest-based companies, to learn the ins and outs of how to get the attention of firms for your first round of institutional venture capital. There will be some light content, but also plenty of time to get to know fellow attendees and enjoy breakfast.

This event will take place on the Rooftop at Café Hollander Hilldale.

Hosted by Hyde Park Venture Partners
Event Organizers
avatar for Hyde Park Venture Partners

Hyde Park Venture Partners

Hyde Park Venture Partners is an early stage venture capital firm focused on high-growth, mid-continent technology startups. We seek companies with an exceptional founding team and fast-growth potential, looking to raise a first or second round of capital. Headquartered in Chicago... Read More →
avatar for Allison Lechnir

Allison Lechnir

Partner, Hyde Park Venture Partners
Allison is a Partner at Hyde Park Venture Partners and has been with the firm since 2019.Prior to HPVP Allison ran business operations for Civis Analytics, a Chicago-based data science software startup. She also co-founded Flag Analytics, a predictive analytics company focused on... Read More →

Wednesday August 21, 2024 8:30am - 10:30am CDT
Cafe Hollander - Hilldale

8:45am CDT

1 Million Cups Madison
Wednesday August 21, 2024 8:45am - 10:00am CDT
1 Million Cups Madison believes in the notion that entrepreneurs can discover solutions and thrive when they collaborate over a million cups of coffee. We invite our community of founders, innovators, students, business executives, and entrepreneurship enthusiasts to attend, connect, and support our local startups. How it works… Presenters have six minutes to tell our community who you are, what you’re doing, and why you are doing it. Following the presentation, the audience has twenty minutes to provide feedback that will strengthen the presenter’s company. 1 Million Cups Madison is a free, weekly event designed to educate, engage, and accelerate early-stage startups. 1 Million Cups is sponsored by StartingBlock, Madison Black Chamber of Commerce and gener8tor.

Hosted by StartingBlock
Event Organizers
LW

Leslie Weissburg

StartingBlock
Sponsors
Wednesday August 21, 2024 8:45am - 10:00am CDT
StartingBlock, 3rd Floor Cafe

9:00am CDT

Demystifying the Pro Forma
Wednesday August 21, 2024 9:00am - 10:15am CDT
In 40+ years of working with entrepreneurs, we have regularly observed that “the money part” of business planning is often what causes many business owners and would-be business owners alike the most anxiety and confusion. Yet the numbers don’t have to intimidate you. Instead, understanding a clear financial plan for your business will give you the confidence to make educated decisions about the viability of your business idea, access needed capital and actively manage cash flow as your business grows.

By joining us for this overview session, you will build a solid foundation of concepts that can help you understand how to put real numbers to your dreams and learn the path to projections. Whether you plan to seek funding from a bank, determine the feasibility of your business idea, or explore new directions for your business, following the ideas we’ll cover in this session will help you build success based on knowledge.

Hosted by: UW-Madison Small Business Development Center (SBDC)
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC
Wednesday August 21, 2024 9:00am - 10:15am CDT
Virtual

10:30am CDT

StartingBlock Accelerator Information Session
Wednesday August 21, 2024 10:30am - 11:30am CDT
Learn about StartingBlock's Accelerator programing. Hear from the Founders who have attended the StartingBlock Accelerator program and their powerful take-aways from the programming.

Hosted by StartingBlock Madison
Event Organizers
LW

Leslie Weissburg

StartingBlock
Wednesday August 21, 2024 10:30am - 11:30am CDT
StartingBlock, 3rd Floor Cafe

11:00am CDT

Navigating Digital Accessibility: Laws, Compliance, and Consequences
Wednesday August 21, 2024 11:00am - 12:00pm CDT
In an era where digital presence is paramount, ensuring accessibility for all users is not just a moral imperative but a legal obligation. Our webinar will explore the pressing need for digital accessibility, examining the dynamic regulatory framework governing it. From ADA to WCAG, we'll decode the acronyms and dissect the legal mandates, providing clarity on what it means for your digital platforms. Moreover, we'll delve into the tangible consequences of non-compliance, ranging from legal liabilities to reputational damage. Whether you're a business owner, developer, or simply passionate about inclusivity, this webinar will equip you with the knowledge to navigate the complexities of digital accessibility confidently.

Hosted by American Technology Consulting - ATC
Event Organizers
avatar for Don Eiling

Don Eiling

atc.
Fan of technology. Helping companies build innovative software, platforms and re-engineering legacy applications.
Sponsors
Wednesday August 21, 2024 11:00am - 12:00pm CDT
Virtual

11:00am CDT

Madison College Center For Entrepreneurship Low-Key Networking
Wednesday August 21, 2024 11:00am - 2:00pm CDT
Join us on Wednesday, August 21st, from 11:00 AM to 2:00 PM for a low-key networking event focused on relationship building within the entrepreneurial community. This event features a panel of previous winners from the Madison College Business Pitch Challenge, who will share tips and insights from their entrepreneurial journeys. Light refreshments will be provided.

Hosted by Madison College
Event Organizers Sponsors
Wednesday August 21, 2024 11:00am - 2:00pm CDT
Madison College

12:00pm CDT

StartingBlock / Feed Kitchen Hot Lunch
Wednesday August 21, 2024 12:00pm - 1:00pm CDT
Community Lunch at StartingBlock with catering by Thailand in a Truck. Menu details to come.

To ensure we provide the best experience, we will be placing a catering order in advance. Therefore, it is essential that every person who plans to attend RSVP by adding this event to their Sched calendar. Thank you!

Hosted by StartingBlock Madison
Event Organizers
LW

Leslie Weissburg

StartingBlock
Sponsors
Wednesday August 21, 2024 12:00pm - 1:00pm CDT
StartingBlock, 3rd Floor Cafe

12:00pm CDT

Stand Up to AI: Investing in the Human Experience First. | Workshop Retreat
Wednesday August 21, 2024 12:00pm - 7:00pm CDT
TBA
Join us in revolutionizing the AI landscape by putting humans first. Discover how our high quality learning experience empowers human potential with business return on investment to create a brighter future for all. Are you ready to be part of the change? In small intimate groups (aka your Personal Support Squad) we will invite you to: 1. Learn how to Learn 2. Learn how to Adapt 3. Learn how to Fulfill This is an interactive and engaging workshop experience with informal discussion and breakout sessions. The optimal experience will be for the attendee who participates during the entire program. Similar to theater production, entry and exits times are encouraged during one of the the breaks. Lunch is not served however, refreshments will be served during the breaks. In addition, at the end of our workshop, we have a Happy Hour for social networking and community building.

Event Organizers
avatar for Hollie Hollister

Hollie Hollister

Founder, H Cubed Group
Hollie H. Hollister is a pragmatic visionary who aspires to combinethe personal with the professional to bring fresh thinking, uniqueinsights and holistic solutions that help heart-based small businessowners grow their businesses and themselves (all without stiflingwho they are or... Read More →
Wednesday August 21, 2024 12:00pm - 7:00pm CDT
TBA

1:00pm CDT

Exploring the Future: Emerging Consumer Groups
Wednesday August 21, 2024 1:00pm - 1:30pm CDT
As we navigate a rapidly changing world, understanding the emerging consumer groups is crucial for entrepreneurs and innovators aiming to stay ahead of the curve. Delving into the evolving landscape of consumer demographics and behaviors, we will present unique data combinations and insights prepared and used by American Family Insurance Group’s Innovation Team. Attendees will gain a deeper understanding of the values, preferences, and expectations of these emerging consumer groups, which include segments influenced by financial tension, advancing medical science, and climate changes. Explore how these consumer groups are redefining engagement, loyalty, and consumption patterns and learn how to craft strategies that resonate with these consumers.
Event Organizers
avatar for Ryann Foelker

Ryann Foelker

Strategy Design Director, American Family Insurance
Award-winning innovator, speaker, design leader, business strategist, futurist, and mother, with an autistic brain.Follow (and use!) #TheRoadtoForwardFest for sneak peeks into the content that are sure you get you excited for August!I share advice for executives and entrepreneurs on how to create an innovation strategy that: 1. Grows revenue 2. Disrupts industry standards 3. Outpaces competitors 4. Supports the evolving needs of consumers 5... Read More →
Wednesday August 21, 2024 1:00pm - 1:30pm CDT
DreamBank

2:00pm CDT

Nuts and Bolts of Starting a Business
Wednesday August 21, 2024 2:00pm - 3:30pm CDT
This National Science Foundation I-Corps Pathways to Impact workshop covers the basic organizational tasks needed to launch a business - the “nuts and bolts” of getting your business off the ground. Learn about the types of legal business entities, the need for licenses and permits, become familiar with basic legal and financial requirements, and leave with an action plan for next steps for your business.

Hosted by Technology Entrepreneurship Office and D2P at UW-Madison and the NSF I-Corps Great Lakes Hub
Event Organizers
avatar for Bonnie Bachman

Bonnie Bachman

UW-Madison, Technology Entrepreneurship Office
Wednesday August 21, 2024 2:00pm - 3:30pm CDT
UW Engineering Centers Building, 1003 (Tong Auditorium)

3:00pm CDT

Embracing our Strengths as Sensitive, Introverted Leaders
Wednesday August 21, 2024 3:00pm - 4:30pm CDT
You’ll have an opportunity to meet with other introverted, sensitive leaders in an interactive workshop to explore your paradigm-busting leadership style and gifts. As introverts, our tendency is to step back and remain in the background in new situations. We invite you to take the leap and show up on camera with openness and a willingness to participate in a discussion with similarly-wired humans. We hope you’ll leave with a greater appreciation for your unique strengths as sensitive, introverted leaders as well as new connections with prospective allies and partners in fulfilling your potential.

Hosted by Perspectives and Insights Coaching and Consulting
Event Organizers
SL

Shirin Lee

Founder, Perspectives and Insights Coaching and Consulting

Wednesday August 21, 2024 3:00pm - 4:30pm CDT
Virtual

4:00pm CDT

How Branding Matters
Wednesday August 21, 2024 4:00pm - 5:30pm CDT
In today's dynamic marketplace, standing out is essential for success. Whether you're an aspiring entrepreneur, a seasoned business owner, or a creative professional, a branding can be powerful in your organization. Join us for an immersive and interactive workshop designed to equip you with the tools and strategies to build a strong and compelling brand identity.

Led by Ibrahim Harun of IH Concepts with 16 years of experience in branding and marketing, this workshop will delve deep into the core elements of effective branding. Through a combination of an insightful presentations and collaborative discussions, you'll learn how what goes into a brand so you can hit the ground running.

Whether you're looking to launch a new venture, bring more life into your business, or simply refine your marketing strategy, this workshop will provide you with the knowledge and insights you need to elevate your business and drive meaningful connections with your audience. Don't miss this opportunity to take your business to new heights!

Hosted by IH Concepts
Event Organizers
IH

Ibrahim Harun

IH Concepts
Wednesday August 21, 2024 4:00pm - 5:30pm CDT
100state

4:00pm CDT

Gain a Foundational Gen AI Skillset in Just Two Hours
Wednesday August 21, 2024 4:00pm - 7:00pm CDT
TBA
Join us for "Gain a Foundational AI Skillset in Two Hours by Think In Prompts," a transformative event designed to reshape your perspective and enhance your problem-solving abilities by delving into the unique and powerful aspects of AI. This engaging session kicks off with a 1.5-hour presentation featuring audience participation and real-time demonstrations, aimed at unlocking those “holy shit" moments. By grasping AI fundamentals, you'll start to see challenges in a new light and tackle problems with innovative solutions. The presentation is followed by a 30-minute Q&A, which allows for a deeper exploration into how AI can reshape your daily work and creative thinking. Elevate your technological acumen and change your approach to challenges with the power of AI.

Hosted by Think In Prompts
Event Organizers
avatar for Eric Townley

Eric Townley

CMO, Think In Prompts
Eric is a seasoned marketing professional with extensive experience in leading marketing strategies and innovative campaigns across various industries. As the Chief Marketing Officer at Think In Prompts and Flamingo Theory Marketing, he specializes in strategic marketing management... Read More →
Sponsors
Wednesday August 21, 2024 4:00pm - 7:00pm CDT
TBA

4:00pm CDT

Happy Hour with Venture Capitalists
Wednesday August 21, 2024 4:00pm - 8:00pm CDT
Venture capital fund managers from five Wisconsin venture capital funds will be at the August 21st Jazz at Five performance at the corner of State Street and Capital Square. The Badger Fund of Funds is sponsoring the event and will provide free beer for attendees. Come enjoy a beautiful Wisconsin evening and engage in some hot conversation about the Money for Minnows investments strategy and the future of venture capital in Wisconsin

 
Event Organizers
LY

Larissa Yenkey

Analyst, Badger Fund of Funds
Sponsors
Wednesday August 21, 2024 4:00pm - 8:00pm CDT
Corner of State St and Capital Square

6:00pm CDT

Resources & Refreshments on the Roof
Wednesday August 21, 2024 6:00pm - 8:00pm CDT
Join us on the rooftop terrace of the Black Business HUB for an evening of networking, discussion, and resources for
diverse business owners in a reverse-pitch style mixer powered by Urban League of Greater Madison and gener8tor
gBETA Urban League

Hosted by gener8tor
Event Organizers
CC

Clayton Custer

gBETA Program Manager, gener8tor

Wednesday August 21, 2024 6:00pm - 8:00pm CDT
Black Business HUB
 
Thursday, August 22
 

8:30am CDT

From Setbacks to Comebacks: Mastering Resiliency Against All Odds
Thursday August 22, 2024 8:30am - 9:45am CDT
Join us for a transformative workshop designed to redefine your approach to resilience in the face of challenges. This session offers a blend of interactive exercises, personal storytelling, and practical strategies aimed at fostering a resilient mindset in professional settings. Dive into the core of resilience with insights from thought leaders, participate in reflective exercises to map your resilience journey, and discover actionable strategies to enhance your adaptability, support networks, and well-being. This workshop is not just about enduring tough times but thriving through them with purpose, connection, and a positive mindset. Whether you're facing personal obstacles or professional hurdles, this session will equip you with the tools to navigate adversity with confidence and grace. Prepare to transform setbacks into comebacks and emerge stronger than ever.

Hosted by The Perk
Event Organizers
avatar for Leah Roe

Leah Roe

Founder + Leadership Coach + Culture Consultant, The Perk
Leah Roe is the Founder of The Perk, a premier Leadership & Culture Development studio on a mission to build the world's best leaders & teams. Leah loves taking dynamic & complex topics, like trust, culture, communication & psychological safety, & breaking them down so leaders have... Read More →

Thursday August 22, 2024 8:30am - 9:45am CDT
Virtual

9:00am CDT

DevFest WI 2024
Thursday August 22, 2024 9:00am - 4:30pm CDT
DevFest WI is an inclusivity-themed conference for any and all folks in tech. Now in our sixth year, we're returning again to the beautiful UW Memorial Union for a day filled with a wide variety of talks on topics related to building inclusive and accessible products, teams, and environments.

See the full schedule on our website!

Who are we?
2024’s event is organized by a women and POC team comprising members of Google Developer Group Madison, Codecinella, Madison Women in Tech, and volunteers from the local tech community.

What is the conference like?
The conference is held in a wheelchair accessible space, and the Union has gender neutral bathrooms available. We provide breakfast items and lunch, and offer multiple breaks throughout the day to recharge or make a new friend.

Do you have a code of conduct?
We sure do! https://www.devfestwi.com/code-of-conduct

Who should attend?
You!

We specifically include a variety of presentations so that everyone can walk away with something new, whether you're a student or decades into your career - and you don't need to be a programmer! Because our theme is inclusivity, our content is deliberately applicable across a wide variety of roles and experience.

Schedule

You can see the full agenda on our website
Arrival / Registration
8:30 - 9:00 AM
Welcome 
9:00 - 9:15 AM
"Welcoming and Belonging in Open Source"
9:15 - 9:40 AM
"Confidently Lead in a Culture of Safety"
9:40 - 10:25 AM
Break
10:25 - 10:40 AM
"Nothing New Under The Sun"
10:40 - 11:25 AM
"Top 3 Ways to Run An Evidence-Based Software Experiment"
11:25 - 11:50 AM
Lunch
12:00 - 1:30 PM
"Unlocking Innovation: Integrating Art and Technology for Inclusive Problem Solving"
1:30-2:15 PM
"1 Step Behind You: Becoming a mentor early in your career"
2:15 - 2:40 PM
"Turning the Lighbulbs On!"
2:40 - 3:25 PM
Break
3:25 - 3:45 PM
"Finding your voice: becoming a (tech) speaker"
3:45 - 4:30 PM

Event Organizers
avatar for Hilary Stohs-Krause

Hilary Stohs-Krause

Forward Fest Board
Sponsors

Thursday August 22, 2024 9:00am - 4:30pm CDT
UW Memorial Union - Tripp Hall

9:30am CDT

Is it the Real World? Or is it AI? An Entrepreneur’s Introduction to Artificial Intelligence
Thursday August 22, 2024 9:30am - 10:45am CDT
You’ve heard plenty about Artificial Intelligence being a “game changer” across industries – but what does that mean for your day-to-day work? We asked ourselves this question – and how AI could level the playing field for small businesses – and did some investigating.

We know that as a small business owner, manager, or employee, there's so much you need to keep up on - so when do you have time to learn how to use AI? Today is the day! In this beginner-focused session, join us as “AI Explorers” as we discuss the basics of Artificial Intelligence. 

You will leave this session with sample prompts to try, tools and resources to explore, and the confidence to embrace being an AI Explorer - starting today!

Hosted by: UW-Madison Small Business Development Center (SBDC)
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC
Thursday August 22, 2024 9:30am - 10:45am CDT
Virtual

10:00am CDT

Metrics & Mimosas: Driving Growth Through KPI Tracking
Thursday August 22, 2024 10:00am - 11:30am CDT
Ready to propel your business towards growth? Join the Novii CPA team for "Metrics & Mimosas," a unique workshop designed for professionals in the tech, life sciences, and manufacturing industries. Get to know the essentials of KPIs (key performance indicators) and financial statements -- tools that are vital for understanding and driving business success. Throughout the event, you'll engage with the Novii Team providing insights and strategies from accounting to client experience allowing you to harness these metrics effectively. Followed by a workshop to connect with fellow industry leaders, all accompanied by refreshing mimosas. You won't want to miss this perfect blend of learning & leisure. 

Hosted by: Novii CPA

Agenda:
10:00 am - 10:15 am: Check in & Grab your Mimosa! 
10:15 am - 10:55 am: Presentation & Panel
10:55 am - 11:00 am: Workshop with the Novii Team
Event Organizers

Thursday August 22, 2024 10:00am - 11:30am CDT
High Noon Saloon

10:00am CDT

Madison Women in Tech Job Fair for Women and Nonbinary Folks
Thursday August 22, 2024 10:00am - 2:00pm CDT

Join us Aug. 22nd at the Memorial Union to explore opportunities with a wide variety of both Madison-based and national employers, everything from startups to corporations, including internships and entry-level positions. Bring your friends!

Psst ... is your company hiring and interested in having a booth? Send them to https://madisonwomen.tech/job-fair/employers 🤓

While the vast majority of our events are open to all genders, this event is being organized specifically for women and nonbinary folks. We firmly ask that men respect this and refrain from attending.

ABOUT

Bring your resumes and questions, and explore a wide variety of opportunities in your own backyard!

Participating Companies

The list of participating companies will be updated on a rolling basis as confirmations come in.

Companies confirmed so far:

  • Moxe Health

  • Summit Credit Union

  • Yahara Software

As well as ...

  • A startup focused on mass messaging

  • A large healthcare tech corporation

  • A technical recruiting company

  • A telecommunications company


SCHEDULE

Come by anytime between 10am and 2pm! Stop at the registration desk first at the entrance to the Great Hall to pick up your job fair packet, then chat with whatever companies you're interested in.

TRANSPORTATION

Memorial Union is located on the UW Madison campus near downtown.

By car

There is limited on-street parking; the following garages are nearby:

  • Helen C. White Garage

  • State Street Campus Garage - Lake St.

By bus

The following bus lines come within a few blocks:

A, B, C, D, F, R, 28, 38, 65, 80

By bike

There are ample bike racks located all around Memorial Union.

Nearby BCycle stations:

  • Memorial Union

  • Library Mall

  • Langdon St. & N. Lake St.

  • Hawthorne Ct & State Street


ACCESSIBILITY / INCLUSION

Memorial Union is wheelchair accessible and has gender neutral bathrooms, as well as bathrooms with baby changing stations.

While the vast majority of our events are open to all genders, this event is being organized specifically for women and nonbinary folks. We firmly ask that men respect this and refrain from attending.

If you have another accessibility concern, we encourage you to reach out to us directly at admin@madisonwomen.tech.

CODE OF CONDUCT

All attendees agree to adhere to the Madison Women in Tech code of conduct: http://coc.madisonwomen.tech


Thursday August 22, 2024 10:00am - 2:00pm CDT
UW Memorial Union

2:00pm CDT

Creative Entrepreneurship - Artists as Entrepreneurs
Thursday August 22, 2024 2:00pm - 3:00pm CDT
TBA
A panel discussion with arts leaders from around the state focused on supporting artists and musicians as entrepreneurs and highlighting various ways creative professionals boost the local economy.

Hosted by gener8tor Art
Event Organizers
Thursday August 22, 2024 2:00pm - 3:00pm CDT
TBA

2:00pm CDT

Fun Fiction Business Book Workshop
Thursday August 22, 2024 2:00pm - 3:30pm CDT

Unleash Your Entrepreneurial Tales: From Chaos to Creativity! 📚✨

Ever survive days as an entrepreneur that seem too wild for reality? Transform your experiential business genius into a thrilling fictional adventure!

In this hands-on mini workshop, you'll:

  • Connect with fellow entrepreneurs over relatable (and unbelievable!) stories
  • Learn how to turn your experiences into empowering, entertaining tales
  • Discover the healing power of writing your own narrative

Led by Laura Paisley Beck, author of the groundbreaking "Licensed to Sell," you'll dive into fun creativity exercises, engaging writing prompts, and supportive sharing sessions. Plus, get your burning questions answered in a book publishing Q&A!

Whether you're a seasoned storyteller or just starting out, this workshop will ignite your creativity and inspire you to share your unique entrepreneurial journey.

Get ready to laugh, learn, and unleash your inner author! 🚀📝



Hosted by 100state
Event Organizers
avatar for Laura Paisley Beck

Laura Paisley Beck

Head Content Creator, Wa'am Writes, LLC
Laura Paisley Beck, born and raised in Door County, WI, is a recovering insurance agent and award-winning salesperson from decades of corporate positions in Madison, WI. She has written articles and columns for various publications including the Peninsula Pulse, Door County Living... Read More →

Thursday August 22, 2024 2:00pm - 3:30pm CDT
100State - Government Oversight Room

2:45pm CDT

The Future of Voice in the Time of Gen AI: Scaling Marketing, Content IP and Blockchain
Thursday August 22, 2024 2:45pm - 4:15pm CDT
This panel discussion will feature thought leaders in the Content Creation, Marketing and Gen AI. Topics: The Changing Marketing Landscape in the time of AI. Finding, Honing, Empowering Owning, your Brand's Voice in the Wild West of Creation. Q+A

Hosted by: SPEAK.STUDIO
Event Organizers
Thursday August 22, 2024 2:45pm - 4:15pm CDT
Black Business HUB

3:00pm CDT

Brand Identity and Marketing for Musicians 
Thursday August 22, 2024 3:00pm - 4:00pm CDT
TBA
The Brand Identity and Marketing for Musicians workshop will include an overview of brand identity and marketing fundamentals as they relate to independent artists navigating the music industry. The benefits and practical use of a brand identity along with a template will be discussed and provided. Relatable case studies and examples of branding and marketing strategies will be presented followed by a brief Q&A

Hosted by gener8tor
Event Organizers
Thursday August 22, 2024 3:00pm - 4:00pm CDT
TBA

4:00pm CDT

Art Investing 101
Thursday August 22, 2024 4:00pm - 5:00pm CDT
TBA
Did you know that you can invest in art? Join art investment specialists for a panel discussion about why investing in art is a reliable long-term investment and learn about the basics of art investing for first-time art buyers and experienced art collectors.

Hosted by gener8tor
Event Organizers
Thursday August 22, 2024 4:00pm - 5:00pm CDT
TBA

5:00pm CDT

High Tech Happy Hour Anniversary Celebration 
Thursday August 22, 2024 5:00pm - 7:00pm CDT
Join SupraNet Communications and Yahara Software for the 23rd Anniversary of High Tech Happy Hour! Raise a glass, network and help us celebrate 23 years of connecting the Madison community!

Hosted by SupraNet Communications, Inc. & Yahara Software
Event Organizers
avatar for Rachel Whitmore

Rachel Whitmore

VP of Strategic Business Development, SupraNet Communications, Inc.
Sponsors
Thursday August 22, 2024 5:00pm - 7:00pm CDT
UW Memorial Union

7:00pm CDT

Madison Startup Showcase
Thursday August 22, 2024 7:00pm - 9:00pm CDT
TBA
Meet the gener8tor Madison 2024 cohort! Hear quick pitches from these 6 fast-growing startups who recently completed the program. Enjoy networking over drinks and apps with founders, investors, mentors, and the wider community from 8pm - 9pm. This cohort of passionate founders is committed to solving problems across many industries, from cow health to public safety, and they want to share it all with you.

Hosted by gener8tor
Event Organizers Sponsors
Thursday August 22, 2024 7:00pm - 9:00pm CDT
TBA
 
Friday, August 23
 

8:30am CDT

AI Powered Lightning Fast Testing Solution
Friday August 23, 2024 8:30am - 9:30am CDT
ATC is a software product firm helping companies build innovative technology. Internally we have built an AI Testing Framework to increase our productivity and now sharing this approach with companies interested in doing the same.

Key Differentiators:
-50% Less test case design time for automation vs. manual through updating design system and use of AI tools.
-Less than 15 minutes to test the entire application using auto-scalable cloud infrastructure.
-Test across browser, devices, operating systems and mobile devices.
-Use of AI tools to ensure 100% code coverage.
-Test case design in Java, C#, JavaScript, Groovy or Python as needed.
-100% integration with CI/CD pipeline.

Hosted by American Technology Consulting - ATC
Event Organizers
avatar for Don Eiling

Don Eiling

atc.
Fan of technology. Helping companies build innovative software, platforms and re-engineering legacy applications.
Friday August 23, 2024 8:30am - 9:30am CDT
Virtual

9:30am CDT

From Side Hustle to Small Business
Friday August 23, 2024 9:30am - 10:45am CDT
Have you been thinking about turning your hobby into a business, but aren’t sure where to start? Do you have a side hustle that’s grown and you want to explore next steps? Are you interested in learning more about how to explore a business idea you have? This session will teach you have to use a visual business planning tool call the Business Model Canvas. This tool will help you understand how 9 functional areas of business work together to create a model of operation. The class will also give you information about resources and next steps.

Hosted by: UW-Madison Small Business Development Center (SBDC)
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC
Friday August 23, 2024 9:30am - 10:45am CDT
Virtual

10:00am CDT

Tribute to Tech 
Friday August 23, 2024 10:00am - 5:30pm CDT
Celebrate Wisconsin's Video Game industry! Meet the Video Game Developers that create your favorite games & Indie Games you should know! Talk Video Game Design & Esports with Wisconsin Universities & High School organizations & see what it's all about at the LIVE Esports Tournament. Plus, Virtual Reality, Gaming Lounge, Fun Vendors, Art & a few surprises. But it's not just about fun and games— Help Rally to Pass the WI Video Game Bill, ensuring the growth of our industry, growth of our economy and the preservation of local jobs. GG Wisconsin!

The daytime event is fun for the whole family! Children are welcome. The after party is strictly 18+ with live music and a bar.

The Tribute to Tech ticket offered by Forward Fest includes event entry, panel discussions, esports (viewing only), games, vendors, networking, and the after party (18+). 
Doors Open at 9:30    Program at 10

Interested in a specific part of the day?
For after party only tickets: [Link coming soon]
For esports participation tickets: [Link coming soon]

Hosted by Git Gud Lounge
Event Organizers
avatar for Naomi Shumway

Naomi Shumway

Git Gud Gaming Lounge
Friday August 23, 2024 10:00am - 5:30pm CDT
The Red Zone/ Annex
 
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