If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing.Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI.This seminar will cover the "why's" and "how's" of email marketing. We'll have valuable
tips for everyone, whether you're interested in getting started or looking for ways to grow your email list even more.
Takeaways:
- Why is email important? Massive ROI, higher engagement than social media, you own your list vs Meta owning your followers
- How to grow your community through lead magnets-
- How to target the most interested subsection of your email list
- How to keep your community interested
Speaker Bio: Bryant Vander Weerd is the Founder and Creative Director of Full Pour Media, an award-winning creative agency focused on the food and beverage industry. They work with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies. Bryant is also a freelance videographer and photographer under his company VEDUB Media and holds three Emmy awards for his work.
Hosted by Social Media Breakfast Madison
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